Creativity has evolved. The development of creativity has borne witness to a complete disruption of our creative spaces, our creative purpose and the systems of creativity defining our everyday lives.
NeueHouse and leading creative agency TBWA\Chiat\Day have joined forces to investigate this evolution – and explore what we are calling Creative Sustainability. The result is a 6-week, immersive and interactive Think Tank where leading creatives from TBWA\Chiat\Day and NeueHouse come together to discuss, debate and seek the future of creativity.
The last thirty years have seen a wildly disruptive movement in the world of creative spaces. These disruptions, however, are not without their problems. How can we better understand the trajectory we have established in order to create a roadmap for the future of our creative spaces? How can we ensure equity in these spaces? And how do we maintain our creative synchronicity and establish a community?
As Culture Curator, Arya Davachi blends technology, conversations, education, art and performance in order to create new forms of connection - all in an effort to better understand our relationships to one another and our community-at-large.
Our creative motivations are shifting. Whereas we used to be driven by capitalistic ideals, we are now seeing a shift towards purpose and values as the main drivers for how and why we connect to our work. How can we individually identify and root ourselves in our purpose? How do we carry those values into our work in order to further our creative abilities? What role does purpose play in defining our company’s ideology and long term longevity?
As Chief Purpose Officer, Denise Roberson is leading some of the worlds biggest brands – including Gatorade, Google Cloud, and many others – to actuate their business case for purpose, through focusing on a scalable, differentiated, and business goals oriented approach.
Jey Van-Sharp, an Afro-Latino Venezuelan New Yorker, is the Founder of @MyUberLife Consulting Group based in New York. MyUberLife provides creative, business, and educational services to BIPOC, entrepreneurs, creatives, and 'cutting-edge' companies hunting greatness and cultural impact.
Is creativity a magical event without any structure or are there frameworks, thought patterns and behaviors we all can learn and benefit from? Modern day disruptors and serial entrepreneurs seem to have cracked the code on creativity in order to launch new, successful endeavors. How can we better understand these thought patterns and behaviors to not only crack but to completely redefine the system’s current organization?
As a Global Director of Creative & Content and member of the Global Innovation Team, Theo Arhio is charged with furthering the company’s digital, content and entertainment capabilities, as well as implementing inventive processes and platforms to ensure that innovation is woven into the very fabric of the Disruption Company.
Welcome to the crisis of creativity: reruns make up a majority of “new” programming, schools reward focus over imagination, digital distraction define most work cultures, and nearly every creative industry is staring down the barrel of commoditization and automation. It is critical every creative professional become the protagonist and architect of their own career journey, to transcend towards the creative future they actually want. What is the convention in the story of our creativity? What is our creative vision? What is our platform for creative growth? While we can’t predict the future of creativity, everyone has the ability to architect their own.
As Head of Strategy, Jennifer Costello helps brands find potent new ways to interact with culture. Over the course of her career she has been a driving force in creating iconic global platforms for the likes of Airbnb, Robinhood, Blue Diamond, Walmart, Smashbox, Bolthouse Farms, Kraft, and Persil.
Renato Fernandez, named to Adweek's ‘Top 100’ list, has become one of the most respected creatives in the industry by following two simple rules: Developing trusting relationships that create brave clients, and then cornering them with great work. As Chief Creative Officer, he has been instrumental in elevating world-class brands including Pepsi, Adidas, Gatorade and many more.
